Morgan Lanier

gusto! Announces New Westside Restaurant to Open by Early Fall 2018

Morgan Lanier
gusto! Announces New Westside Restaurant to Open by Early Fall 2018

For more information:
Morgan Lanier or Olivia Mayes
Melissa Libby & Associates



Atlanta’s Favorite for a Flavorful Fast Casual Meal Makes its Way to Northside Drive and 17th Street


ATLANTA (June 14, 2018) – gusto! founder Nate Hybl announces he is opening a third location of his fast casual restaurant at Northside and 17th, a new development in West Midtown that will be anchored by Kroger and will host a mix of retail and office space. The restaurant, which currently has locations in the South Buckhead and Virginia-Highland neighborhoods of Atlanta, will serve its fresh bowls and wraps with bold, global flavors for lunch and dinner and is set to open in September.


“We are very excited to enter West Midtown and extend our footprint to this bustling, growing part of Atlanta,” says Hybl. “We needed a presence in this area, and we’re looking forward to differentiating in the center as a locally-born brand.”


Construction on this location begins in July, and global architect Gensler will make adaptations and efficiencies to gusto!’s current business model for the new store’s smaller footprint of 1,430 square feet. Although Gensler is tasked with the challenge of editing gusto!’s modern industrial style for a smaller space, the restaurant will still feature the same speedy service and familiar interiors for which the brand has become known. The West Midtown design sports gusto!’s signature bright yellow and white color palette, an open kitchen, countertop seating and local art. 


“This unique, smaller restaurant will showcase another version of gusto!, offering us the opportunity to lean into a new model that could work for other areas,” says Hybl, who is also scheduled to open a Decatur location of gusto! later this year.


gusto! West Midtown will also offer catering services and delivery via Uber Eats and Postmates. “As demand for delivery continues to increase, we’re looking forward to having another launching point that will extend our reach for providing more flavorful fast casual options in an area where our customers have been requesting a gusto! restaurant,” says Hybl. 


The restaurant team greets guests by asking “what’s your gusto?” Inspired by both international cuisine and familiar American flavors, these gustos – like sweet soy sriracha, chile sesame bbq or tahini cucumber feta – can be hot, bright, earthy or sweet. They all bring the food to life with freshness and flavor, not fat. The next steps are as simple as picking a style (mixed greens, Jasmine brown rice, half greens and half rice or a flatbread wrap) and adding a grilled protein (chicken, shrimp, portabella mushroom or avocado). The menu at gusto! features all-natural, antibiotic-free chicken and, whenever possible, local and organic ingredients.

gusto! Peachtree is located at 1935 Peachtree Road NE; (404) 352-4157. gusto! Ponce is located at 782 Ponce de Leon Ave NE; (404) 330-8114. Lunch and dinner are served from 11 a.m. to 9 p.m. at the Peachtree location and 11 a.m. to 10 p.m. at the Ponce location. Self-parking is available onsite at both restaurants. For more information, visit Follow the restaurant on Facebook, Instagram and Twitter for additional updates.


About gusto!

Nate Hybl founded gusto! with a mission to deliver fresh, flavorful food fast. The underlying passion of his company can be found in its name, which means “enjoyment or vigor in doing something.” gusto! offers a simple menu of bowls and wraps that highlight fresh, high-quality ingredients and bold flavor combinations and don’t hide behind gimmicks or trends. They are served fast and without breaking the bank. With a passionate team that believes in “living life with gusto” and a focus on food, flavor and freshness, the company has already attracted a loyal following with its first two Atlanta locations and plans to open additional locations in 2018.